What should be in the resume of the sales manager

Too long and overloaded resume

Recruiters receive hundreds of profiles per day, and you have 10-15 seconds to draw attention to your candidacy.

It’s good when a resume consists of two, maximum three pages (for a senior manager). Do not describe the first job in the same detail as the last.

In order not to harm your business line reputation, do not write knowingly false or incorrect information in the resume. If the experience in the resume differs from the data of the work book (worked on freelance, for example), mention this at the interview. Be concise. Do not overload the resume with unnecessary data.

Poorly. “My key tasks were to search for new industrial customers who would buy our products on a regular basis, as well as monitor the work of distributors. To achieve these goals, I delved deeply into the production process of the main customers (producers of cans), analyzed the volumes of purchases and their dependence on pricing. ”

Good. A brief description of the functionality is enough:
search for new customers;
control over the work of distributors.

No achievements indicated, only functionality described

Sales - work is about the result, not about the process. For a sales manager, achievements and relevant experience are important.

Confirm your competencies with specific numbers.

Poorly. During his time at the company, "increased sales."

Good. Indicate values ​​commensurate, for example, with KPI: "exceeded the sales plan by 15%."

Include details about completed projects, attracted customers, sales volume, unusual tasks in which they took part.

The scope of the company is not specified

Even if you worked in a well-known company, briefly indicate the industry, field of activity. Without clarification, it will not be obvious to the recruiter that you were selling: equipment, FMCG goods, etc.

Poorly. “At company X, I was selling products of my own production”

Good. Indicate the name of the company and range of interests: “Worked in company“ X ”: production of products for the fields of energy, electrical engineering, industry, healthcare, as well as consumer goods.” In job descriptions, specify: "worked in the business unit of consumer goods."

Not highlighted

Set accents. Structure information in a meaningful and visual way. Do not write solid text: leave spaces between paragraphs, present information in lists.

Good. Provide information on all places of work in a single style.

03.2011 - 07.2016 Company "X", Moscow
(production of building materials)

Position:
Sales Manager.

Duties:
Search for distributors in the Central Federal District;
Maintaining a customer base (wholesalers, local area networks);
Work with accounts receivable.

Achievements:
Overfulfilled the annual sales plan by 15%;
Best sales employee in 2014.
Each resume item should demonstrate to the recruiter that based on previous experience and results achieved, you will cope with the tasks at your new job and will benefit the business.